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Animal Farm Essays On Propaganda

Propaganda

Introduction


          Propaganda is the distribution of information in an effort to influence or manipulate society’s opinion (Britannica, 2013). Throughout the Russian Revolution, propaganda was widely used by the leaders of the revolution in order to gain support from the public. One example can be seen through the power struggle between Leon Trotsky and Joseph Stalin. After Lenin’s death in 1924 Joseph Stalin launched a propaganda attack on Leon Trotsky in order to discredit him and make it impossible for Trotsky to resume his leadership position (history.com, 1996).

Usage of Propaganda in Animal farm


          Propaganda plays a really important part in the Russian Revolution, and as a result propaganda was also one of the main themes in Animal Farm. In the Novel, George Orwell portrayed the manipulation of speech through a character named Squealer, a pig who acted as a spokesperson for Napoleon. One example of Squealer’s use of propaganda to gain the animals’ support can be seen in his speech denouncing snowball part in the rebellion after he was banished from the farm. Using the animal’s stupidity to his advantage, Squealer played with the minds of all the animals, describing a twisted version of the events of the Battle of the Cowshed, one of the battles that were fought during the rebellion. In Squealer’s version of Snowball’s part of the battle, Snowball was planning to “leave the field to the enemy” (p54). Afterwards, Squealer described how Napoleon was the one who “sprang forward with a cry of ‘death to humanity!’ and sank his teeth into Mr Jone’s leg” when everything was so chaotic (p54). During his speech, Squealer describe everything in so much detail that it “seemed to the animals that they did remember it” (p54). As a result, Squealer has used propaganda to manipulate the memories of the animals so they would believe that Napoleon is the rightful person to trust and Snowball was actually on the side of the enemy.


          Another form of propaganda was when the pigs started to twist the seven commandments, a list of seven rules the animals in animal farm must follow, to their own needs. At the start of the revolution, the sixth of the seven commandments read “No animal shall be killed by any other animal” (p15). However, in order to reason with the animals after killing those who opposed Napoleon, the rule has been changed to “No animal shall be killed by any other animal without cause” (p 61). As a result, Napoleon’s actions for eliminating those animals were justified because the animals thought a few words from the commandment was slipped from memory. Since the other animals were not as clever compared to the pigs and were not as capable of thinking for themselves, the animals used the seven commandments as an agreement to what was right and what was wrong. Therefore, when the pigs changed the seven commandments, the animals did not think badly of Napoleon’s use of cruelty and violence.

Author’s intentions and effectiveness


          The propaganda that was used in the novel shows how a revolution, no matter how good their intentions are at first, can still gradually turn into a system that is no better than the one before. By twisting the truth to gain society’s trust, readers are able to see how good intentions were gradually won over by greed and dishonesty. Looking at how the pigs started to twist the rules to manipulate society into thinking the pigs were innocent, readers will also be able to understand the reason to why it was so easy for the pigs to gain their trust. Since the novel is a metaphor of the Russian Revolution, readers would be able to link the usage of propaganda in the novel to the usage of propaganda in the Russian Revolution. In conclusion, George Orwell successfully used propaganda in the novel to express his opinion on how the communist system of the Russian Revolution gradually went from an equal system, to a system that was overcome by greed and dishonesty from the authorities.

Use of Propoganda In Animal Farm

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Propaganda is used by people to falsify or distort the truth. In the book Animal

Farm, many things happened to Napoleon and the other pigs because of using propaganda.

     First of all, Napoleon and the pigs used propaganda to tell lies the animals would

believe. For example, when Boxer was taken away in the knacker truck, Squealer got all

the animals to believe that the truck had been bought by the hospital, but they hadn’t taken

the stickers on the side off yet (pg. 115). Also, on page 61, when Napoleon first drove

out Snowball, Napoleon told the animals that the windmill was his idea and he just

pretended not to like it to get rid of Snowball. The animals all believed him because they

were ignorant. And finally, when the windmill was first destroyed, on page 72, Napoleon

used propaganda to make all the animals believe that Snowball had destroyed the windmill

himself and had been a traitor from the beginning. He even had them convinced that

Snowball had actually tried to sabotage the Battle of Cowshed but failed (pg. 79).

     Secondly, all the people that were lying and using propaganda were gaining power.

The pigs were given larger amounts of food, and even lived in better conditions than the

other animals. They were able to do this because they told all the animals that, since they

were the real brains behind Animal Farm’s accomplishments, they needed to rest better so

they could be in good mental health. Squealer used propaganda more then any other

animal on the farm, and he prospered from it. He became Napoleon’s second hand man by

making everyone believe they remembered wrongly about the commandments (pg. 70),

and made sure everyone always believed Napoleon was a good leader. The best example

was Napoleon; he lied about the windmill (pg. 61), the Battle of Cowshed (pg. 79), and

the changing of the commandments (pg. 69) to get away with many things and gain great

power. He became their unchallenged leader and no one opposed him.      

     And finally, because of using propaganda, the pigs gained the trust of the animals.

First of all, every single commandment on the wall was changed, and every time the

animals believed Squealer was telling the truth about them, even after they found him one

night next to a tipped over ladder and paint, near the wall (pg. 102). All the lies Napoleon

told the animals were believed, to illustrate, Napoleon convinced all the animals that

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Snowball was a traitor from the beginning. Even though some animals very clearly

remember him nothing like that, they trusted Napoleon because they thought he was

smarter and remembered it better. One of the best examples was Boxer, who would

almost constantly say the phrases, “Napoleon is always right,” and, “I’ll work harder” (pg.

69). Boxer was probably one of the most ignorant animals on the farm and always

believed Napoleon.      

     Therefore, you can see how many things happened to Napoleon and the pigs

because of using propaganda. I wonder if any animal on the farm figured out that almost

nothing was true.



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